![]() ![]() Communication strategists advise it to ensure presentations and talking points don’t distract from key messages. Advertisers use it to make sure pitches are clear and direct. ![]() Web designers remember it to keep their sites navigable and fast-loading. Johnson died in 1990, but “Keep it simple, stupid” lives on as a valuable motto for all sorts of professionals. By eliminating unnecessary complexity, Skunk Works developed some of aviation’s most significant breakthroughs in record time. It was a way to remind his team that their state-of-the-art jets still had to be repaired by average mechanics with basic tools.īut simpler didn’t mean dumbed down. Johnson came up with KISS during World War II. (They worked near an awful-smelling plastics factory.) Clarence “Kelly” Johnson via Interesting Engineering He headed their secret division named Skunk Works, a now-common name for R&D departments that was initially an inside joke. Johnson was a renowned aeronautical engineer at Lockheed Martin for more than 40 years. That was the genius of Clarence “Kelly” Johnson, the guy who simultaneously led one of the most innovative teams in history, and coined the KISS Principle, i.e. ![]() Marsaglia in 1998 posted a C version to various USENET newsgroups, including sci.crypt. Simplification is tough, whether you’re refining writing, describing services or designing a website. KISS (‘Keep it Simple Stupid’) is an e cient pseudo-random number generator originally speci ed by G. Filosofinya adalah kalau orang tidak dapat mengerti sebuah produk, mereka juga tidak dapat menggunakannya seperti seharusnya. < 1 Min Read The Business Story Behind the KISS Principle Seperti kepanjangannya, Keep It Simple, Stupid, KISS principle adalah prinsip desain yang berfokus pada proses desain produk yang sederhana dan tidak rumit. ![]()
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